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Who We Are

Istoria Group is a collective of creative agencies with distinct but complementary skill sets, a fantastic collaborative spirit and the shared ambition to make our clients more visible, more relevant and more compelling to their customers.

 
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Collective Creativity

Individually, each agency in Istoria Group is a specialist in its respective field. Collectively, we can look after all our clients’ design needs.

Our agencies are:

 

Ignition

Ignition designs and produces exceptional exhibitions, events and experiences around the world. Founded in 2007 with offices in Bristol and Indianapolis, Ignition works across industry sectors, including aerospace, pharma, health, renewable energy and education.

Clients include Lilly, Roche, Pilatus, Ovo Energy and Junior Achievement.

Ignition

 
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Tiny Spark

Tiny Spark create digital experiences delivering sensory storytelling that delivers significant impact.

Clients include The Royal International Air Tattoo, Pfizer, Self Agency, UWE Bristol and Clue Software.

Tiny Spark

 
 
 

Istoria Group is dedicated to innovation, entrepreneurship and the local economy. As part of this ethos, we support promising small businesses in their growth and direction.

 
 

There’s no competition between our sister agencies, just a shared commitment to deliver our best work. That’s why we call ourselves
The Home of Collective Creativity.

 
 
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Structure

Our business model is modern and entrepreneurial, our spirit is collaborative and we take a personable approach to everything we do. Some of our clients like to work with specialists in a particular discipline, whilst others like to work with a single agency across all their design needs. Our business model allows us to offer both options to clients and lets them decide.

 
 
 

Leadership Team

 
 

Sam Rowe
Chief Executive Officer

Claire Menzies
Chairwoman & Founder

Lindie Kramers
Chief Marketing Officer

Phil Atherton
Chief Operating Officer

Helen Mitchell
Chief Strategy Officer

Helen has over 18 years’ experience in client services, having led a number of award-winning accounts including Google, Barbour and UPS. Helen is dedicated to making a difference and looking for strategic and creative solutions to produce great outputs that all can be proud of.

 
 

Our Brand

Our brand icon creates a home shape, an open book and pencil top to collectively represent Istoria Group’s assets and strapline ‘The Home of Collective Creativity’. It also brings to life the meaning of the word Istoria – the Greek word for ‘story’. We are storytellers.

 
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Our Values

 

E

Entrepreneurial Spirit

We love thinking differently and embracing unexpected challenges. Sharing ideas freely and fearlessly is what we’re all about, and we see mistakes, or so-called failures, as learning and growing experiences. We encourage entrepreneurial thinking at all levels to find exciting new opportunities together.

P

Personable Approach

We believe in staying humble and keeping things human. No hierarchies, no egos, no tantrums. Our clients always say we’re great to work with and go the extra mile. We care deeply about making the world a better place and take great care of our team, creating a workplace recognised as one of the UK’s best.

I

Intelligent Thinking

Thoughtful planning comes first. Whether it’s designing, planning events, or creating unforgettable brand experiences, we mix ideas from different areas, balancing strategy, creativity, and commercial sense. Our projects are always high-quality, aesthetically pleasing, and exceed expectations.

C

Collaborative Working

Our clients know their projects and their brand best, and we collaborate to understand their needs. We combine client insights with our research, share our findings, and brainstorm together to nail every brief. Success comes from working together towards a common goal.


 
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Our internal awards known as the ‘EPICs’ reward employees who have truly lived and breathed our values.

The EPICs epitomise our values illustrated above. The EPIC awards take place annually to recognise an individual or team’s efforts during the year. The Annual Winner is nominated by employees and the leadership team for the culmination of their work. They are rewarded with the equivalent of a £1,000 prize and a plaque on the EPICs Hall of Fame wall.

An EPIC is the highest honour bestowed on an employee.

 
 

 
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2024 Tamara Lloyd, ignition dg

2023 alice Tapson, ignition dg

2022 Hannah Jardine, Istoria Group & ignition dg

2021 Hannah Jardine, Istoria Group & ignition dg

2020 Emma carter & Chris Gwyther, Phoenix Wharf

2019 Sam Alderfer, ignition dg

2018 Nick Ackland, iamabookworm